Metadata Character Counter
Check every character limit for App Store and Play Store metadata fields. Never get rejected for exceeding limits.
💡 Visible in search results. Include your primary keyword.
💡 Shown below app name. Great for secondary keywords.
💡 Comma-separated. Not visible to users. No spaces after commas to save characters.
💡 Can be updated without a new app version. Not indexed for search.
💡 Not indexed for search on iOS, but important for conversion.
💡 Release notes shown to existing users.
Quick Reference — Character Limits
🍎 App Store (iOS)
🤖 Play Store (Android)
Frequently Asked Questions
What is the App Store app name character limit?
The Apple App Store app name limit is 30 characters. This was reduced from 50 characters in 2017. Your app name should include your most important keyword while remaining readable and memorable.
What is the Play Store title character limit?
The Google Play Store app title limit is 30 characters. The short description allows 80 characters, and the full description allows up to 4,000 characters.
How long can App Store keywords be?
The App Store keyword field allows 100 characters. Keywords should be separated by commas without spaces. Use all 100 characters and avoid repeating words already in your app name or subtitle.
What is the App Store subtitle character limit?
The App Store subtitle limit is 30 characters. The subtitle appears below your app name in search results and is indexed for search, making it valuable ASO real estate.
Does the Play Store have a keyword field?
No, Google Play does not have a dedicated keyword field. Instead, Google indexes your title (30 chars), short description (80 chars), and full description (4,000 chars) for search ranking. Place important keywords naturally in these fields.
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